“It might be possible to make some pretty convincing copies of popular premium wines.”

The rise of fake wine

#Food

Tue, Jun 5th, 2018 11:00 by capnasty NEWS

Wired looks at Integrated Beverage Group which creates fairly convincing copies of expensive wines in the laboratory. And while this may appear as sacrilegious, wine drinkers don't seem to really care.

With certain red wines, which are easier to replicate than whites, IBG has come within a few percentage points of matching the components at a parts-per-billion level. That includes a whole lot of attributes that a wine drinker will never detect. What’s more crucial is nailing the handful of attributes that define the wine for the casual drinker, those points of difference that deviate from the norm. It’s like Alec Baldwin playing Donald Trump on Saturday Night Live. When you see him on the screen, scowling and doing that little turn of his wrist, you’re not fooled into thinking that’s really Trump. It obviously isn’t. But it’s equally obvious whom he’s imitating.

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