TechCrunch reports on Opternative, a website that lets you do an eye exam and get a prescription entirely online and costing "75 percent less" than a traditional visit. Already with $1 million in funding, the service "plans to launch this summer."
Along with providing the test directly to consumers for around $35, Opternative is exploring the potential to embed its test on partner sites of eye-care professionals, and some large online eyewear retailers (think LensCrafters) have expressed interest. For a licensing fee, e-commerce sites like Warby Parker might eventually be able to give you the test and immediately send you the right prescription glasses.
While traditional in-person eye exam places might see Opternative as a dangerous competitor right now, the startup hopes to partner with them down the line. Dallek explains he wants Opternative to be "not just an online eye exam but the gold standard digital eye exam" that doctors could administer in their offices.
|Woman Receives Donation from Mysterious Stranger to Pay for Her Treatment|
|January 17th, The Most Depressing Day of the Year is Coming: How to Cope|
|Your Beautiful Body is Made Out of Garbage|
|The Human Marvels: Presenting Peculiar People|
|Seven Minutes of Uncomfortable Exercise Provides Same Benefits As Prolonged Endurance Training|
|How to Avoid Jury Duty|
|“The world’s first hydrogen-powered train.”|
|The Growth of Corruption Reporting Websites|
|The Pirate Supply Store|
|“A dystopian vision of the future is already happening in China.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|“Google isn’t liable because it is nothing and nowhere and endless.”|
|“The first-ever driverless mass transit test program.”|
|The (Very Scary) People of Public Transit|
|“When Life Gives You Lemons.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|Why, Typewriters Are Alive and Well, Thank you|