When news went public that Facebook had been purposely manipulating the moods of its users via its news feed for a psychological study, the social media network was quick to apologise. That's fine, except for the fact that "by now, Facebook is very, very good at saying sorry."
[...] this is hardly the first time Facebook has apologized for its behavior. Over its 10-year history, the company has repeatedly pushed its users to share more information, then publicly conceded it overstepped if an upset public pushed back.
Take, for example, when Facebook first introduced the news feed to the public in 2006. It was the first time a running stream of the actions you took on was were visible to your friends. Users were alarmed, and Mark Zuckerberg, Facebook’s chief executive, took to his profile page to personally apologize.
“We really messed this one up,” he wrote. The company introduced a new set of privacy controls to go with Mr. Zuckerberg’s apology.
Little more than a year later, Facebook was at it again. The company introduced a new product, Beacon, that, when connected to partner web sites like eBay or Fandango, would publish actions taken on those third-party sites back to Facebook for friends to see. Some Facebook users said this violated their privacy, and were irate enough to eventually file a class-action lawsuit.
Again, Mr. Zuckerberg was sorry.
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