"In many American cities, you can now get just about anything delivered, at the touch of a smartphone button, within an hour."


Sun, Aug 17th, 2014 21:00 by capnasty NEWS

In her series about the instant gratification economy, ReCode's Liz Gannes looks at the variety of delivery services accessible via smartphone that are emerging and the people that work for them. Among her examples, Instacart, which provides personalised grocery shopping on your behalf, or Munchery which promises to deliver meals created by the best chefs in town.

it can be too easy to forget that people make “instant” happen. And, generally, these people are not a traditionally stable workforce. They are instead a flexible and scalable network of workers — “fractional employees” — that tap in and tap out as needed, and as suits them.

It’s estimated that more than 100,000 of these jobs have been created, especially due to the largest on-demand mobile services: The ride-sharing companies Uber and Lyft, whose drivers provide alternatives to taxis and other forms of transportation.



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