How Facebook Will End

Princeton researchers using diseases to model the life cycles of social media

#Opinion

Sun, Dec 21st, 2014 11:00 by capnasty NEWS

With declining user engagement already a factor, Snapchat's CEO Evan Spiegel predicts how Facebook will "suddenly, and violently, shrink" when its ad revenues will start to dry up.

He believes Facebook's ad revenues are also overdependent on venture-backed startups buying traffic and users. Only instead of buying links on the Yahoo homepage, they're buying app install ads.

Spiegel thinks that if venture-capital funding for startups dries up — and he believes it might, when the Fed stops printing money and inflating public tech stocks — Facebook will suddenly, and violently, shrink.

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