Website 99% has this great article explaining why success is so hard to reach: we already start with the failure in mind because we fail to think -- if you'll forgive the cliche' -- out of the box.
Take the story of the American scientists and the invention of the "space pen," for example. The scientists were given the task of designing and creating a pen to deal with the problem of ballpoint pens not being able to write in zero-gravity. They spent considerable time and money developing the idea, which resulted in using nitrogen under pressure, supplying the ink without the need for gravity.
The Russians just used a pencil. Instead of setting out to design a ballpoint pen that was gravity-free, they looked for ways of being able to write upside down.
|"That's not where the kids hang out." The Beginning of the End for Facebook|
|Cyclists Offend the Moral Order: the Psychology of Why Car Drivers Hate Cyclists|
|Americans Take Note on What Grown-Up News Look Like|
|"What's crazy is the public's belief in a sanitized conflict." War Porn|
|70 percent of todays occupations will be replaced by automation. Robot Replacement is Just a Matter of Time|
|“Cultured meat is finally on its way towards becoming a commercial reality.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|“There are but two powers in the world, the sword and the mind. In the long run the sword is always beaten by the mind.”|
|“If you really want to save the planet, you should die.”|
|How to Avoid Jury Duty|
|“Although this transition is irreversible, it carries potential for several robotic applications.”|
|Why, Typewriters Are Alive and Well, Thank you|
|CaptchaTweet: Write Tweets in Captcha Form|
|Somebody Needs to Build a New Facebook Stat|
|The (Very Scary) People of Public Transit|
|When the Wrong Hastag Can Get You Killed by an Assassination Drone|
|Bizarre Record Covers|