Wearing a Lab Coat Does Make You Smarter

#Science

Fri, Mar 2nd, 2012 11:00 by capnasty NEWS

According to this article in Miller-McCune by Tom Jacobs, if you need to focus on a tricky task, the best thing to do is wear a lab coat -- it actually makes you feel smarter.

[A newly published study found that] wearing a white lab coat -- a piece of clothing associated with care and attentiveness -- improved performance on tests requiring close and sustained attention. Importantly, the effect was not found when the garment in question was identified as a visual artist's coat.

"The clothes we wear have power not only over others, but also over ourselves," Northwestern University scholars Hajo Adam and Adam Galinsky write in the Journal of Experimental Social Psychology. While much research has looked at how our wardrobe influences the way we're perceived, their study examines its impact on our own thinking and behavior.

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