This virtue of theirs is crucial to the manufacturing of one-of-a-kind pieces that -- once out of the workshop -- will dart along the streets of the world, allowing cyclists to ride happily unaware of the amount of patience, time and passion for tradition that were necessary to breathe life into their speedy possession.
An alternative slogan for Italia Veloce might then quote Milan Kundera: "The degree of slowness is directly proportional to the intensity of memory; the degree of speed is directly proportional to the intensity of forgetting."
The "Magnifica" ("magnificent"), the "Ruggente" ("roaring"), the "Audace" ("daring"), and the "Ribelle" ("rebel") are all created -- slowly -- in Parma's workshop: designer models that flaunt old-fashioned names, yet feature innovative technology.
|The Chairless Chair You Can Wear|
|"I’m an insufferable asshole, and I’m here to complain about my brand new $350 luxury watch."|
|A Topographically-Correct Moon Lamp|
|Miniature Segway that Fits in a Bag|
|Key Plate: Keys and Glasses So You Never Forget Them|
|Fake Name Generator|
|“A man-powered machine that creates scarfs in 5 minutes.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|“If I’m upset with Facebook, what’s the equivalent product I can go sign up for?”|
|“In comparison to the waste produced by every other kind of electricity production, that quantity is close to zero.”|
|Google Map Shows You the Most Photographed Areas of the World|
|The (Very Scary) People of Public Transit|
|What Computers See When They Watch a Movie|
|“The only thing worse than assuming that carbon removal will save the day is assuming it will save the day.”|
|“Research that could engineer dinosaurs back into existence within the next five to 10 years.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|Knowing how to operate a smartphone does not qualify as being tech savvy.|